E-commerce is a strong force that encompasses the economies around the globe. E-commerce websites have been gradually increasing with most of the businesses looking the online way. Online stores today are doing great and have become an integral part of the world wide web. Getting an online store is also simple, just choose a platform, install a theme, add extensions of your choice and you’re good to go. However, with so many options to choose from, it can be really tough to choose the one that suits one’s needs and business niche. However, if you are looking for a great platform that doesn’t really burn a hole in your pocket then you can either go for WooCommerce or Shopify. So, in this write-up, we’ll be comparing WooCommerce with Shopify and see which one is the best. Read on to know which is really worth to invest your hard money.
WooCommerce is basically a WordPress plugin that has been there in the online market for quite a while now. Installing this plugin will allow a store owner to turn their website into a feature-rich online store. Although an open source project, Woo offers numerous plugins for shipping and other e-commerce related requirements. Offering a bespoke experience, the plugins are developed on REST API and offer an intuitive interface.
Shopify is a great platform that allows the users to develop engaging e-commerce stores. It is one of the best platforms offering cloud hosting option. You can host your e-commerce website on their server but you won’t get access to the backend codes. However, this won’t really matter as store owners will still have a lot of options to customize their website as per their requirement.
WooCommerce offers a wide array of amazing themes. You will have to invest some time to choose the one that complements your niche and suits your business objective. However, as the WooCommerce plugins are developed by WooThemes, make sure you integrate a theme that supports the plugins you have installed or wish to install. Further, you can also integrate a plugin using any other existing theme. WooCommerce provides five free themes and many other at a one-time price that ranges from $39 to $79 or you can also purchase all the themes at a price of $399.
Shopify is really unique in the sense that it offers a great variety of captivating themes. The themes are available both free and at an affordable price with a wide choice of free themes. It also has an option to get your website professionally designed at a price of $150.
Besides this, themes offered by Shopify has many functionalities built into it as internal functions, so make sure you carefully consider all the aspects before finalizing a theme. WooCommerce is structured on PHP, thereby making it a hit among the PHP developers and allowing for unique and attractive themes.
WooCommerce is an open source plugin that you can easily integrate into your WordPress website without worrying about the money or time it will take to install. However, this is not the whole of the story. To ensure you unleash the full potential of this plugin, you would also have to install some other extensions.
Most of the extensions offered by WooCommerce are free and offer same benefits as that of Shopify, however, there are a bunch of other useful extensions that are available for a price ranging from $5 to $500 per year. You can choose to install the features that suits your online business and provide a good return on investment and uninstall the ones that are not so important or doesn’t support your business.
Speaking of pricing, Shopify has a more comprehensive structure in place. It offers 3 packages namely Basic ($29 per month), Professional ($79 per month) and Unlimited ($179 per month). Each package offers unique features and options to augment the functionality of your online store. If you face any issue with the hosting or processing of payment, it will be resolved quickly when you log in.
What really has made WooCommerce a popular choice among the online store owners is the high level of customization it allows. The plugins it offers allows the admin to have a powerful front-end user experience and a strong back-end. This allows for a robust store with an all rounded performance. Shopify also offers various option to customize your store but not as powerful and intuitive as WooCommerce.
Shopify is a simple-to-use platform but it isn’t really as flexible as WooCommerce is when it comes to customization of a website. Although it offers access to some application libraries, the backend is still largely inaccessible.
Speaking of content, WooCommerce is much more effective than Shopify. Unlike WooCommerce, Shopify is not a blogging platform and therefore isn’t that effective in managing various content functions of your website. Although, Shopify does offer a basic SEO functionality, but doesn’t really compares with the SEO features offered by the WooCommerce. With WooCommerce it is very easy to modify your content and metadata to boost your site’s ranking in popular search engines.
WooCommerce and Shopify, both offer unique features and functions. The best approach is to choose a platform that really suits your business objective and help you capture your target audience. Simply put, if you want to have a total control over your store then WooCommerce is the one you should go for. However, if customization and pricing don’t really bother you then Shopify is the one you should choose.